Past, Present and Future:
Gareth Pugh
The project explored the brand identity of Gareth Pugh through its history, current collections and my expectation of his future collection.
As outcomes of the project, fashion images inspired by Gareth Pugh's collection, a re-worked image/gif of them and a future collaboration plan for the brand were created.
The gif was inspired by the Gareth Pugh's 2015 S/S collection and his fashion films "Megalith", "Chaos", and "Ascension".
The woman turns into a mythical creature by entering Gareth Pugh's world.
 No.1 |  No.2 |  No.3 |
|---|---|---|
 No.4 |  No.5 |  Re-worked image |
This mixed material black styling represents Gareth Pugh's avant-garde aesthetic.
Completely bleached out background was inspired by his 2011 S/S collection.
The design of this spaceship was inspired by existing NASA's spaceships. The spaceship has a totally black body combines several materials, so it has different textures of black in a body.
The design of this spaceship was inspired by existing NASA's spaceships. The spaceship has a totally black body combines several materials, so it has different textures of black in a body.
From my research, I found that the brand identity of Gareth Pugh perfectly matches to NASA's spaceships.
NASA has been working on the Art Program since 1962, shortly after NASA was founded.
The collaboration between Gareth Pugh and NASA would be a milestone for both of the space industry and fashion industry.